The phrase "competitive prices" refers to the pricing strategy used by a company in which it offers its products or services at prices that are comparable and competitive with those offered by other similar businesses. The goal is to attract customers by providing them with good value for their money, while still maintaining profitability for the company. In essence, "competitive pricing" means being able to offer a product or service at a price that is lower than or comparable to those of competitors in order to gain an advantage and win business from customers who are looking for the best deal.